Published on 4 May 2020
Reading time: 3 minutes
In the spotlight of the popular movie “Les Parapluies de Cherbourg” featuring the famous French actress Catherine Deneuve, a young entrepreneur, aged 22 at the time, embraced the trend. In 1986, Jean-Pierre Yvon founded a factory in the city centre of Cherbourg to produce a key item of any wardrobe: a trusty umbrella. “Le Véritable Cherbourg” umbrella brand now thrives under the management of his son, Charles Yvon.
“My father’s ambition was basically to create a harmonious range of umbrellas with the right model to suit each and everyone. We produce resilient and robust umbrellas, that guarantee to keep you dry and stylish, anti-blast models which can withstand wind speeds up to 155km/h and entirely made in Cherbourg, right in the heart of the city,” explains Charles Yvon, CEO of the Manufacture Le Véritable Cherbourg.
A commitment to preservE a precious living heritage.
Video Report : Marie Lesmesle, Normandie Attractivité
The manufacturing of the Véritable Cherbourg umbrella requires a hand-assembly process in no less that 37 steps. As such, its excellence and know-know have been recognized and awarded with the distinctive “Entreprise du Patrimoine Vivant” label by the French state.
Recently, the umbrellas joined the “100% Made in France” products featured in the prestigious official shop of the Élysée Palace, the residence of the President of the French Republic. Profits from the sales of these products contribute to financing its restoration.
A Passport for export
“Along with other local brands, we have been selected to represent the finest French companies manufacturing in the region of Normandy. Naturally, it triggers a powerful sense of pride and confidence to export our products world-wide” says the CEO.
The factory annually produces more than 10,000 umbrellas, of which 15% are exported. After our global success in France, the company is looking at expanding its notoriety on key international markets such as Japan.
The Presidents’ umbrellas
Known for their strength, their high-quality and durability, Le Véritable Cherbourg umbrellas have acquired some kind of sentimental value with time.
As such, this precious item is passed down in a family from generation to generation. Still, the company is constantly innovating and has just filed three patents for the invention of the Parapactum. A completely novel approach to umbrellas: a security umbrella, already in use for the close protection of Presidents, Heads of States and other celebrities.
Source : Normandie Attractivité
Manufacture de Parapluies de Cherbourg
22 Quai Alexandre III – 50100 Cherbourg-en-Cotentin
Wheelchair-friendly and accessible to all.
GUIDED TOUR OF THE FACTORY BOOKINGS ONLY
Adult fee: 8 €.
Child fee (from 6 to 18 years old): 4 €.
Free for children below 5 years old Tarif adulte : 8 €
Individual visits at your own pace:
Adult fee: 5 €.
Child fee (from 6 to 18 years old): 3 €.
Free access below 5 years old
Free for children under 5 years old
Opening times 2020
Open all year round from Monday to Saturday, except public holidays.
These top-of-the-range umbrellas can be purchased on line or directly at the store from 125 € minimum.